Supply bottlenecks, shortages of raw materials, energy prices, or climate change: The global economy is currently facing major challenges. Better, more innovative ideas are needed to shape our future in a sustainable way – also as drivers to solve future hurdles worldwide. Digital technologies are necessary to achieve this. Better information, data-based business models, and the use of artificial intelligence are essential for our future.

The world is increasingly facing changes

The technological advances of the past have already changed our world – have enhanced corporate work processes. Today’s corporate world is digital. The many technological developments during the pandemic showed that digital technology is still an important necessity for a better future.

Digitalization permeates and changes almost all areas of our lives. As it continues, it becomes clear that our way of living and doing business has negative consequences for our planet. We cannot continue as before. This clearly shows that we need innovative, digital, and sustainable developments in all areas of life.


Green Tech and Digitalization must support climate protection

Digitization is a priority issue for most companies and is at the top of their priority list. If this is also one of your goals, it is essential to align the corporate digital transformation of your company with your sustainability strategy.

In all economic sectors, whether in industry, agriculture, pharmaceuticals, biotechnology, engineering, energy production, or mobility, digital technologies can help to limit the ecological impact on the environment and the planet. A good example of technical innovations in these areas is big data or artificial intelligence (AI).

We need innovative ideas such as those that are being implemented in Australia: Generating energy from the waves. The energy from waves, tides, and currents is a huge resource.

In Australia, a floating wave power plant supplies an entire island with electricity. The hydroelectric power plant of the Australian company Wave Swell converts the power of waves into energy.

Read the article about the wave power plant:
The wave power generator experts say ‘proves ocean energy can work’ is already powering Australian


Businesses as key drivers of innovation and technology

It is important that innovations respond to the needs of all stakeholders in business and society. Therefore, the wishes of future generations for an intact environment cannot be ignored.

If companies use digital technologies in a responsible and sustainable way, they can be a powerful force and voice in solving future challenges. Achieving these goals by 2030 will require huge global investments, courage, versatile innovations, and the massive use of advanced digital technologies over a prolonged period of time.


How sustainable technologies succeed

Sustainable digitalization succeeds when people trust that their lives will improve significantly. This requires that research and development in the field of digitalization also be guided in particular by the principles of sustainable development and the implementation of the 2030 Agenda for Sustainable Development adopted by the United Nations. The goal of sustainable development is a secure life, especially with a view to future generations.

To achieve the United Nations Sustainable Development Goals (SDGs), the following prerequisites are important:

  • Laying the foundations for sustainable digital innovations.
  • Digital technologies become more sustainable.
  • Creating digital innovations as a contribution to the implementation of the 2030 Agenda.

The article by the Brookings Institution “How can digital public technologies accelerate progress on the Sustainable Development Goals?” shows how digital technologies can help in pursuit of sustainable development goals.

Digitalization – a fundamental driver of change
Digitalization changes the dynamics between business, governments, companies, and civil society, and is a tool for resetting social and economic priorities, including the sustainable management of our planet.

There are many examples of this, let us mention the following:

  • Ecuador is building a digital traceability system for monitoring land use change and tracking commodities through the supply chain.
  • Papua New Guinea has piloted a mobile phone application to assist law enforcers to quickly recording and reporting environmental harms such as illegal logging and bushfires.

Read the article:
How digital can drive a green

Free Spirit is also a good example of how digital innovation can advance sustainability in fashion:

  • Free Spirit Brands does things differently
    “The Living Green Universe platform”, isn’t a conventional retailer: It is a resource for sustainability education and news, brand ratings powered by Good On You, and forging a strong community both online and in person.

Read the article:
The Living Green Universe by Free Spirit Brands: A New Online Store Curating More Sustainable Styles thinks “Technology as part of the sustainable solution” is a very relevant topic that also was discussed at the World Economic Forum 2022:
Digital technologies can make the real world more livable and sustainable. Here’s how

The power of digitization in the context of sustainability can also be harnessed for ESG reporting, such as’s sustainability central.


Blog article was written by: Sylke Bauerschmidt

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